What’s the Difference between Writing SEO Posts and Non-SEO Posts?

So, what is really the difference between writing SEO posts and writing standard non-seo posts on your website?

And why should you even care whether you write search engine optimized articles or not?

In this post you will find out:

1. The differences between SEO and non-SEO copywriting
2. Whether it’s worth putting in the extra time to optimize your content
3. The basics of how to write SEO posts and that it’s simpler than you actually think

Alright, let’s jump right into it!

What Is the Difference between Writing SEO Posts and Standard Posts

The primary difference is that you will have to spend some extra time and put in the effort to do all the extra work that writing SEO requires.

This includes:

• researching to identify the keyword(s) that you’ll use in the post
• researching to see what the competition looks like
• incorporating your keywords you selected in the post
• optimizing your images and other meta data
• linking to similar content within and outside the boundaries of your website

I am sure you are thinking: “WOW! This sounds like a TON of work!”

I promise you, you will only spend less than a third of the time you spend writing SEO posts to actually do the research and optimize them.

What Are the Benefits of Writing SEO Posts

You probably already know a few of the benefits but I’ll repeat them anyway.

First of all, your website will rank significantly better on search engines, like Google, for things related to the articles you write.

This will translate to more traffic coming to your website and, of course, if what you write is relevant to what you sell, A LOT more qualified eyeballs looking at your post and navigating your website.

Cool right?

Here’s an example of how writing SEO posts can dramatically increase your website traffic with qualified visitors…

So, is it worth writing SEO posts rather than just plain articles?

If the answer is yes, then continue reading the basics about SEO copywriting.

The Basics of Writing SEO Posts

Now that you learned why it’s worthwhile spending a few extra minutes to optimize your posts for search engines, here’s what you will be actually doing…

1. Research

Before you even start writing you should do your due diligence:

Try searching different terms to see what the competition looks like:

• What have others written?
• Are they well-known authors or websites?
• What words are they using?

Figure out how your target audience searches for that topic:

• Is there enough traffic?
• Do they use specific terminology?

You can use tools like Google’s Keyword Planner or Google Trends to find out what search volumes look like.

2. Write Your Post Using the SEO Keywords

Once you decided which keyword you want to use, it’s time to write the actual article.

Start writing the way you normally would, but also make sure you sprinkle your exact keyword in several places within your article: in your title, some of your headers, your paragraphs, etc.

3. Optimize Images and Meta

Finally, add your keyword:

• In your image names and alt tags
• In the post’s permalink / url
• In the tags and/or categories
• In the titles of your links

Wrapping up and Final Thoughts

Writing SEO posts is very important, especially if you want to write blog posts on a regular basis in order to drive traffic to your website.

Sure, it will be a little extra work—especially in the beginning, until you get the hang of it.

But at the end of the day, is it worth spending the extra time in return for more traffic? It absolutely is.

What’s your opinion? What do you think about SEO copywriting over standard writing?
Share your thoughts by leaving a comment below…